Process- so many people question what this is … we can admit, we did! Think of process as inputs and outputs. Purchasing from the right vendors, having your services delivered in an exceptional and memorable way. Being knowledgeable about your product or service (not just you but the rest of the team); quality control and customer satisfaction. All these items are involved in the process. Allora categorizes workflow and branding in this category as well. Allora wants to give every company we work with the competitive advantage.